Media literacy is the ability of access, analyse, build, and appraise messages from media in all their forms. Into this ads there is only a piece of pizza on a cartoon, and we can read ''fight for the last slice''. How can we understand it? Actually in the pizza we see: tomato, cheese but also kind of a green stain, that represents the small remaining parts of forests in the earth. Business is killing us with hunger of power, save the planet.